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The following review appeared in the September 2008 issue of CHOICE:
O’Leary, Steve. Building buzz to beat the big boys: word-of-mouth marketing for small businesses, by Steve O’Leary and Kim Sheehan. Praeger, 2008. 178p index afp ISBN 9780313345982, $39.95
The Web has caused a redefinition of business systems and how they interact and dialogue with consumers. This is especially true for small businesses, which face challenges marketing their products and services and competing with large, often global competitors. O’Leary (CEO, advertising agency) and Sheehan (Univ. of Oregon) successfully take on the challenge of addressing these important “how-to” issues for small businesses. They establish a basic road map - customers - conversations - community - commitment - as the organizational framework for this useful work. The objective is to help small businesses use customers to talk about their stores and services with others to help build a growing community of customers and increase sales. As a method, this is word-of-mouth on steroids. This well-organized, lucid book sets forth this operating approach with practical marketing suggestions, and ideas that make budget sense and can be quickly implemented and measured. A “how-to” book doesn’t get much better than this. Summing Up: Highly recommended. Small business, entrepreneurship, and marketing collections at all levels.
– S. A. Schulman, CUNY Kingsborough Community College
Click here for Steve’s Recession Marketing and other video clips.
GrabbingGreen is your formula for success.
You’ve probably heard of grabbing for the brass ring and going for the gusto. Let’s just cut to the chase. GrabbingGreen is about connecting with your customers and making the cash registers ring. And it’s about making your competitors green with envy.
GrabbingGreen is about getting the information you need in an easy-to-access and quick-to-use format. Check out our blog for our reactions to the latest news that affects small business. Need some specific tools for your marketing toolbox? Our action guides cover a range of topics and provide information in an easy to use, hands on manner.
Grabbing Green is about being able to connect with experts who can help you solve the problems you face every day. Got a question? Visit our Q and A page to ask us about your business and read our answers to questions already submitted. We also invite you to read some excerpts from our book, Building Buzz to Beat the Big Boys. And if we can’t help you, we know other people who can.
But it is more than that. GrabbingGreen is a -forum- where you can share your own ideas, experiences and resources with other, like minded small business owners. Tell us about your successes, and help us all learn from the tactics that didn’t work so well.
GrabbingGreen is about working together to grab success on many different levels. We hope you’ll join in as we all work on GrabbingGreen together.
Click here for a Radio Interivew On The Central Valley Business Times with Steve O’Leary.
